ATLANTYCA ENTERTAINMENT AND MOONSCOOP ANNOUNCE PUBLISHING AND HOME VIDEO DEALS WITH PELICAN PUBLISHING FOR DIVE OLLY DIVE! IN MALAYSIA AND SINGAPORE

Atlantyca Signs Pelican to Release 10 English-Language Books

Moonscoop Signs Pelican to Release English- and Mandarin-Language Versions of

Animated Dive Olly Dive! Seasons 1 & 2 on DVD

For Immediate Release:

(Milan, Italy) Cross media entertainment company Atlantyca Entertainment and leading entertainment company Moonscoop have signed new deals for the 3D animated children’s property Dive Olly Dive!. The announcement was jointly made by Claudia Mazzucco, CEO, Atlantyca Entertainment and Lionel Marty, President, Worldwide Sales, Moonscoop.

The publishing deal includes the sale of translation rights to Pelican Publishing for six titles created by Atlantyca and licensed publishing rights for 10 new titles.

At the same time, Moonscoop has signed a home video distribution agreement with Malaysia-based Pelican Publishing for the DVD distribution of the first two seasons of the popular Dive Olly Dive! 3D animated children’s series.

The three-year agreement includes 52 x half-hour episodes which will be available in both English- and Mandarin-language versions from Pelican.

Both deals include distribution rights throughout Malaysia and Singapore. The first three DVD titles and the first three books are set to street in fall 2010.

Atlantyca Entertainment CEO Claudia Mazzucco said: “We are thrilled to be working with one of Malaysia’s top publishing companies as we continue to extend the reach of this delightful underwater adventure series for preschoolers and look forward to a long and prosperous relationship with Pelican.”

Moonscoop President, Worldwide Sales, Lionel Marty said: “We are very excited about these deals in a moment of launching Dive Olly Dive! Season 2 in Asia. Malaysia and Singapore are the key markets in SEA and we hope kids will discover more new stories about Olly through home entertainment and books.”

Set to premiere a second season on Disney Channel in Asia this July 2010, Dive Olly Dive! follows the fun-filled underwater escapades of Olly and Beth, two young, unmanned research-submarines-in-training. Under the guidance of their human supervisor, Deep Sea Diver Doug, at the research facility, they discover the marvels of the world thy live in. Often distracted from their assignments by the abundance of adventure under the sea, there is a quest behind every wave and a lesson to be learned from every experience.