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HOLA appointed Latin American Agent for Taffy Entertainment for free-TV broadcasters and video distributors .

Taffy Entertainment has tapped HOLA Entertainment to serve as its distribution agent for free-TV broadcasters and video distributors in Latin America, with the new partnership kicking off at the L.A. Screenings later this month.



Taffy Entertainment will continue handling distribution of the pay-TV rights for its catalogue. The company has already closed deals with several Latin American broadcasters, including TV Globo for Fantastic Four and Little Vampire and TVN Chile for Code Lyoko and Fantastic Four. The new collaboration with HOLA will enable Taffy Entertainment to expand its existing business in Latin America by taking advantage of HOLA's relationships with additional broadcasters in the area.



At the L.A. Screenings, Taffy Entertainment and HOLA will be presenting a number of projects that include the 26x22-minute series science-based comedy action-adventure series Cosmic Quantum Ray; the 26x22-minute series Growing Up Creepie about a girl raised by a family of bugs; the 97x22-minute Code Lyoko, which was created in both 2-D and 3-D CGI animation and follows the adventures of four "ordinary students" who discover a parallel universe; the 26x22-minute Dive Olly Dive! about the fun-filled water escapades of two young research submarines-in-training; and the 52x22-minute comedy Pet Alien, which looks at a 12-year-old's life as seen through the eyes of five aliens.



"HOLA Entertainment has a very impressive track record of success in the Latin American market," said Marie Conge, the senior VP of international sales at Taffy Entertainment. "We're confident their experience and knowledge will help Taffy increase its presence in the region by securing deals with many of the top broadcasters and helping to meet the demand for great new kids' programming."