Kabillion Experiences Growth.
The multiplatform kids' channel Kabillion experienced significant growth for the month of August, with a 32-percent gain in average weekly video-on-demand orders in the third quarter of this year, along with a new digital cable carriage deal, the launch of the new animated series Staines Down Drains, and the roll out of three new online video games.
Kabillion, available both as a free VOD channel and a free online broadband site, has seen a 32-percent gain in average weekly VOD orders in the third quarter of 2007 compared to the first quarter of this year. The channel attributes its success to the August launch of Kabillion Jr., a new preschool-focused block of programming, as well as the increasing popularity of the new series I Got A Rocket! and Mix Master series, and the hit series Bobby's World from comedian Howie Mandel.
Kabillion was also recently added to Bresnan Digital Cable throughout Colorado, Montana, Utah and Wyoming, joining digital cable homes on Comcast Cable systems nationwide. Additional MSOs are expected to be added by year's end.
Kabillion has also launched the new 2-D-animated comedy adventure series Staines Down Drains from EM.TV, on all platforms. The program focuses on the lives of twin youngsters John Stanley Staines and Mary Jane Staines, who have the ability to travel down the drain and into the sewer system below their town, where they discover a wonderful— but sometimes dangerous—underground new world.
Kabillion's online platform will also introduce users to three new original video games created for the website, based on the network's top-rated series. "Playworld Invasion" finds Gumpers and Dinko, two of the aliens from the Pet Alien series, wreaking havoc in an amusement park go-cart, and gamers must help young Tommy catch them before they do additional damage to the park. "Big Fish" features the lead character from the Emmy-nominated animated series Bobby's World, in an underwater adventure where he dreams that he's a large fish in the ocean trying to eat as many small fish as he can before being caught. "Rocket Lander" is based on the new hit series I Got A Rocket! and asks players to help navigate Rocket back to Vinnie's house and avoid the evil Ducky kids, all before he runs out of fuel.
"We're very pleased with our latest results," said Bill Schultz, the CEO of Kabillion. "The increase in viewership and distribution is proof that we are delivering a great service. The feedback from the advertising community has been tremendous. We're developing a loyal and enthusiastic young audience that's steadily growing, in a very competitive environment. This success will only be magnified with all of the exciting new content offerings planned for the rest of 2007 and 2008."